Jen Halligan PR is sponsoring prizes for Pitch Wars!
Dec16

Jen Halligan PR is sponsoring prizes for Pitch Wars!

Jen Halligan offers literary publicity and a wide range of author services. Formerly known as A Book and a Latte PR (as part of Jen’s YA book blog), the company was rebranded as JHPR in December 2013. Jen specializes in YA and NA fiction, as that’s where her heart is, and building author platforms. She loves working one-on-one with authors and helping them achieve their dreams. Whether you’re looking for full time publicity, or would just like to schedule a blog tour, cover reveal, or other online promotion, Jen can help! Publicity is not a one-size-fits-all business. A package can be customized to meet your needs and budget. For more information check out the website here. And check out her book blog A Book and a Latte! The team with the most and biggest agent requests will win … Each team member will win a $75 gift certificate for services. Plus each will get a $20 Amazon gift card. Here’s the details for the literary publicity certificates… The second and third teams with the most/biggest agent requests will receive a $15 Amazon gift card...

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Holiday Guest Post by Pitch Wars Mentor Jaye Robin Brown!
Dec16

Holiday Guest Post by Pitch Wars Mentor Jaye Robin Brown!

As a child raised on Mammy’s cooking in Gone with the Wind, Fannie Flagg’s Fried Green Tomatoes, and my grandmother’s pralines, it’s really no wonder once I started writing what came out was flavored with okra, squash casserole, and buttercream frosting. My debut novel, NO PLACE TO FALL, is set in the North Carolina mountains and is about Amber Vaughn’s dreams of singing on bigger stages. But it’s also about family, and Amber’s mama is one heck of a good Southern cook. She’s famous for her apple spice cake. It’s what made Amber’s daddy start flirting with her and what keeps all of Amber’s friends coming around begging for another slice. But since it’s the holidays and time for finger foods and office gatherings, I thought we’d put Mama’s apple spice cake in cupcake form. These tasty treats are almost muffin-like without the brown sugar frosting. I think that’s due to the fresh apple that goes in the batter giving them a bit of extra heft, so they’d be good plain. But the slight crunch of the brown sugar and half of pecan nestled on top of the creamy butter frosting is worth the extra calories! Enjoy. Prep Time: 25-30 minutes Bake Time: 15-18 minutes Makes: 20 cupcakes Apple Spice Cupcakes: ¼ cup butter, softened 2/3 cup packed brown sugar 2/3 cup white sugar 2 eggs ½ cup applesauce 1 teaspoon vanilla 2 ¼ cups flour ½ teaspoon baking powder 1 teaspoon baking soda ½ teaspoon salt 1 ½ teaspoons ground cinnamon ½ teaspoon ground nutmeg 1/8 teaspoon all spice 2 medium/large apples, cored, peeled and grated Brown Sugar Cream Cheese Frosting: 1 (8 ounce) package cream cheese, softened 2 tablespoons butter, softened 1 teaspoon vanilla 1 cup brown sugar 1 ½ cups confectioner’s sugar Pecan halves, optional for garnish For cupcakes: Preheat oven to 350 degrees. Line muffin tin with cupcake liners. In a large bowl, cream together butter and both sugars. Add eggs, one at a time, mixing until well blended. Mix in applesauce and vanilla. Lightly spoon flour into measuring cup and level off. In a separate medium sized bowl, combine flour, baking powder, baking soda, salt and spices; mix well. Gradually add dry ingredients to wet ingredients; mixing at low speed until well blended. Beat at medium speed 1 minute. Stir in grated apples. Spoon cupcake batter into prepared muffin tins. Bake at 350 degrees for 15-18 minutes or until toothpick inserted in center comes out clean. Cool completely and frost with Brown Sugar Cream Cheese Frosting. Top with chopped walnuts, if desired. For frosting: In a large bowl, cream together cream cheese, butter and...

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